In 2008, before designing the next razor design, Carvalho decided to bring 20 Gillette executives, product designers and developers from the United States to India for three weeks. They spent countless hours with Indian users at their homes, in stores, and in small group discussions. They observed people's routines throughout the day, sometimes staying late into the evening. One thing they learned from filming Indians shaving was that users hold razors in many different ways, so the handle is textured to make it easy to hold. There is also a hole at the bottom of the handle so that it is easier to hang up and a small comb next to the blade because Indians tend to have thicker hair. The result is Gillette Guard, which is one of India's best-selling products. It only had one blade because Indian men valued safety above a close shave.
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Reference:
- Reporter, A. (2013, October 3). Gillette won over Indian shavers after totally missing the mark. Gillette Won over Indian Shavers after Totally Missing the Mark.
- Press, A. (2013, October 6). Cheap razor made after P&G observes men shaving in rural India. News18.
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