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Shivangi • 5 min read
When Success Metrics Hide Failure: Why UX Research Matters
In this blog post, we explore how surface-level success metrics can quietly mask user frustration—and why UX research is essential to understanding what people are really experiencing.
Radhika Belkhede • 5 min read
Missed Connections: What Non-Users Can Teach Us About UX
Prakash Kumbhakar • 5 min read
How I Became a Better App (Thanks to Actually Listening to You)
HelloKaise ho?
Krishika Agarwal • 7 min read
How Participant Recruitment Actually Runs Inside MyParticipants
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Radhika Belkhede • 15 min
From Emotion to Efficiency: What Businesses Should Know About B2C and B2B UX Research
Shivangi • 5 min read
The Sonos Redesign Disaster: When Innovation Forgets the User
In this blog post, we’ll explore how overlooking participant comfort can quietly undermine an entire study—and what it really takes to design experiences people can trust.
Radhika Belkhede • 5 min read
Things You Only Learn When You Talk to People: Why Listening Early Matters
Shivangi • 5 min read
The Art and Science of Recruitment for Evaluative Studies
This article explains why recruiting the right participants is crucial for UX research studies, showing how selecting people based on their actual behaviors (not just age or demographics) leads to better, more reliable results.
diversit
Piyush Kumar • 5 min read
Why Your User Research Needs a Diverse Pool of Participants
In this article, we will explore why diversity is important in user research participant recruitment and how valuable it is for businesses.
Piyush Kumar • 6 min read
How to Set Up an Internal Research Participant Panel for Your User Research Studies
User research is a vital part of any product development process, yet it can be challenging to find the right participants consistently.
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Shivangi • 8 min read
Designing for India? Start With These 5 Foundational Books
Five foundational reads that help UX researchers understand Indian users beyond one-size-fits-all personas: through aspiration, constraints, culture, trust, and regional nuance.

Stories That Matter

Prakash Kumbhakar • 5 min read
The Heartwarming Tale of Joshie the Giraffe and the Ritz-Carlton’s Customer-Centric Magic
Prakash Kumbhakar • 05 min
Royal Enfield’s Remarkable Revival: How Siddhartha Lal Brought the Legend Back to Life
Piyush Kumar • 5 min read
How the Human-Centered Approach is Important in Healthcare Product Design

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