How MyParticipants recruited 15 highly-qualified chronic migraine patients across London, Southern & Northern UK for a confidential healthcare client's social media campaign testing
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A leading healthcare technology company needed highly-specific chronic migraine patients across multiple UK regions for social media ad campaign testing
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100% compliance with complex recruitment specifications
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11 actionable insights that transformed the client's social media advertising strategy
INSIGHT 01
UK audiences approach health ads with default skepticism. Success requires building trust through medical credibility and transparent claims.
INSIGHT 02
Migraine treatment devices stand out dramatically on social feeds. The arm-worn device sparked immediate curiosity with "drug-free" messaging.
INSIGHT 03
For chronic sufferers, migraines represent lost control and guilt. Ads reflecting this emotional reality foster deeper connection.
INSIGHT 04
Clinical testing references and medically-grounded claims built trust while maintaining believability through medical validation.
INSIGHT 05
Clear device visibility on arm + product image = immediate comprehension. Design clarity drives conversion.
INSIGHT 06
Clear device visibility on arm + product image = immediate comprehension. Design clarity drives conversion.
"MyParticipants' UK recruitment expertise exceeded our expectations. They navigated complex medical criteria, socio-economic requirements, and multi-region logistics flawlessly. Every single participant matched our specifications perfectly, and the insights they helped us gather transformed our entire campaign strategy. Their understanding of the UK healthcare landscape is exceptional."
Partner with MyParticipants for world-class UK research recruitment
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