Crypto Research
Testing 3 Ad Concepts for CoinSwitch
30 participants. 3 investor cohorts. 15+ strategic insights that revealed critical messaging gaps and transformed campaign strategy.
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30
Participants
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3
Cohorts
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3
Ad Concepts
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15+
Insights
30 participants. 3 investor cohorts. 15+ strategic insights that revealed critical messaging gaps and transformed campaign strategy.
CoinSwitch needed to test three creative concepts before launch—across active investors, former investors, and crypto newcomers.
Each ad performed drastically different across cohorts. Here's what we found:
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Beyond preference data, we uncovered fundamental issues requiring immediate strategic attention:
Participants couldn't identify CoinSwitch's features or benefits. Abstract metaphors without product explanation left audiences confused.
Brand appeared too late. By the time CoinSwitch was revealed, participants had already formed incorrect assumptions.
Dog Ad was most exciting but didn't translate emotion into product interest. Engagement without clarity is wasted.
Platform reputation, security, and peer recommendations drove choices—not ads. Messaging must build trust first.
Non-crypto investors lacked basic understanding. They need educational content addressing volatility fears and knowledge gaps.
Active investors use multiple platforms already. None of the ads explained what makes CoinSwitch different or better.
Different cohorts need different messages. Cohort 1 wants differentiation. Cohort 2 needs trust. Cohort 3 requires education.
We delivered actionable recommendations that transformed CoinSwitch's campaign approach:
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We deliver comprehensive ad effectiveness research—from recruitment to
strategic insights—before you spend on media.
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