Strategic Research Driving 3–5% Revenue Growth
How MyParticipants recruited high intent gamers, ensured zero drop offs, and delivered insights that directly influenced revenue growth for one of India's leading gaming platforms
The Challenge
Rush Gaming faced slowing growth amid rising competitive pressure
Stagnant Revenue
Revenue plateaued despite increased acquisition efforts and market expansion
Competitive Pressure
Dream 11 and other competing platforms were gaining market share through stronger user experiences
User Insights Gap
Limited clarity on what users valued, rejected, or expected from the platform
Strategic Direction
The team lacked data driven direction to inform roadmap and feature prioritization
Our Strategic Approach
Three cohorts designed to capture the complete user spectrum
Core Loyalists
Casual Users
Multi-Platform Users
Target Demographics: Male users, 18–28 years | Students and early professionals | Core lower-income segment
Our Rigorous 5-Stage Process
Built in quality controls ensure research ready participants at every stage
🗺️Requirement Mapping
Defined detailed participant specifications and aligned recruitment within Rush’s core user communities.
🔍Participant Sourcing
Identified participants matching defined demographic and behavioral criteria to build a qualified recruitment pipeline.
📋Articulation Screening
Evaluated participants’ ability to clearly communicate experiences, preferences, and decision making patterns.
✅ReOps Verification
Conducted document checks, financial verification, and live validation to ensure participant authenticity.
📊Research Team Presentation
Presented fully verified, high quality participants to Rush’s research team for final approval.
Delivery Excellence
Outcomes Delivered to Rush Gaming
Research-Ready Quality
Every participant was capable of providing detailed, actionable insights through clear articulation, genuine platform experience, and verified authenticity.
Key Insights Uncovered
Research insights that drove measurable business results
😊User Experience
Identified high impact features and critical friction points driving user drop offs. Highlighted UI elements requiring improvement.
🔍Competitive Intelligence
Analyzed platform switching behavior, competitor advantages, and feature gaps influencing user decisions
🗺️Product Roadmap
Informed feature prioritization, UI refinement, and user flow optimization through data backed insights.
💡 Why MyParticipants Delivers Success
The competitive advantages that drive results
Zero No-Show Guarantee
Our rigorous screening and verification process ensures committed, reliable participants—saving research time and budget.
Quality Over Quantity
We deliver participants who can think critically, articulate clearly, and provide the depth of insight researchers need.
Authentic Verification
Multi-stage ReOps verification eliminates fraudulent participants, ensuring genuine user insights.
Fast Turnaround Time
Delivered ahead of schedule with 48-72 hour recruitment cycles—understanding that market timing is critical.
Gaming Expertise
Our field teams understand gaming demographics and behaviors, ensuring recruitment from the right communities.
Results-Driven
We don’t just recruit participants—we deliver research success with measurable business impact.
💬 What Our Clients Say
Real feedback from the Rush Gaming research team
From the very beginning, MyParticipants team demonstrated a deep understanding of our unique needs and requirements. They took the time to listen and collaborate closely with our team to ensure that they fully grasped the essence of our projects. This level of dedication and attention to detail made the entire recruitment process seamless and efficient.
MyParticipants has been an invaluable partner in our user recruitment efforts. Their commitment to quality, professionalism, and genuine enthusiasm make them the go-to choice for anyone seeking top-notch user recruitment services. Thanks to MyParticipants, we've consistently found the right participants for our projects, ensuring success every time.
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