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Tree Testing

Fix your navigation before users get lost

Test how people move through your structure. Assign realistic tasks, watch navigation paths, and see where users succeed, hesitate, or get lost.

Accuracy
Whether they succeed
Directness
Findability Score
Paths
Navigation Tracking
Time
On Task Analysis
HomepageProductsSupportAboutAccount HelpBillingReset PasswordLoginRESULTDirect path found3 clicks · 4.2s · Correct75%WRONG PATHWent to Products first5 clicks · 12s · Backtracked

When navigation fails, users don't complain. They leave.

A confusing structure doesn't look broken. It just makes things harder to find. And when that happens, users don't try again. They drop off.

Account SettingsExpected: ProfileFound: Billing?

Misleading labels

Users click something expecting one thing and find something else.

123No way forward from here

Dead ends

They reach a point where they don't know where to go next.

ABWrong pathDirect pathLonger route when a simpler one exists

Wrong paths

They take longer routes even when a simpler one exists.

See how people actually navigate

1HomepageProductsSupportPricingFeatures

Set up a structure

Add your categories and labels as they exist today.

2TASKFind where you wouldreset your passwordParticipant is navigating...

Give users real tasks

Ask them to find something specific.

3USER PATH!backtrack75%25%

Watch their paths

See where they go, where they hesitate, and where they fail.

Understand where your structure breaks

Where users go first

See which paths feel obvious to them.

Where they get stuck

Find points where navigation slows down.

Where they go wrong

Catch misleading labels and confusing groupings.

Where they succeed

Identify what's already working well.

It's not about menus. It's about finding things easily.

A structure can look perfectly organized and still fail users. This helps you test your navigation the way users experience it — step by step, without design distractions.

LOOKS ORGANIZEDHomeProductsSupportAboutPricingFeaturesClean layout. Logical labels.But users still can't find things.vsTESTED WITH USERSHomeProductsSupportAboutPassword75% directReal paths. Real data. Real clarity.

When to use this

Before a redesign

Validate your structure before you rebuild it.

After adding new sections

Make sure everything still makes sense.

Improving findability

Reduce support queries and confusion.

Testing new IA ideas

Compare different structures before choosing one.

Understand the story behind the clicks

Numbers tell you what happened. This shows you why it happened.

See the full path

Follow exactly how users moved through your structure.

Spot patterns quickly

Notice where people take the same wrong turns.

Understand their choices

See what made users pick one option over another.

Make navigation easier for everyone

Clearer structure

Users find what they need faster.

Faster improvements

Know exactly what to fix first.

More confident launches

Ship changes knowing they actually work.

Fix your navigation. Launch with confidence.

Test your information architecture with real users before you ship.

Start Tree Testing ↗
Free consultation - No commitment